Package-enhancing pants that promise to make his manhood look three times bigger launch... But will 'Triple Boost' briefs REALLY take off?

The Triple Boost pants for men, which features moulded padding and removable air cookies which help enhance his package and give him a shapely silhouette

Dating is tough. In the harsh world of modern dating, men are searching for something to give them that edge.

Anne Summers believes it has created a secret weapon: the ‘Triple Boost’, a new pair of package-enhancing pants.

In the same way some women artificially enhance their assets by wearing push-up bras, it appears men have been pining for a way (besides a pair of socks!) to boost their package.

Nearly half (47 per cent) of the men 1,000 men polled admitted to feeling insecure about their pouch size

 Following the incredible success of the ‘Triple Boost’ bra, Ann Summers created the ‘Triple Bulge’ for men – the first pair of briefs that promise to boost bulge and enhance his attributes.
A recent survey by the brand revealed nearly half (47 per cent) of the men 1,000 men polled admitted to feeling insecure about their pouch size and nearly as many (40 per cent) said they would consider penis enlargement surgery if it was available, despite the health risks and hefty price tag.

Women looking for the ultimate cleavage bought 790 per cent more bras than predicted officially crowning the Triple Boost Ann Summer’s best-selling bra ever

Ann Summers were inundated with requests from men following the launch of the Triple Boost, claiming they felt left out and that they wanted a chance to boost their bulge the same way women do their cleavage.

Ann Summers develop the pants in response to demand from men and the success of their push-up bras

The result was the creation of the Triple Boost pants for men, which features moulded padding and removable air cookies which help enhance his package and give him a shapely silhouette to rival Christian Grey’s when he feels the need for an extra ‘lift’.
The collection is part of the ‘Man Summers’ range, which focuses on shapewear and padded underwear for men.
The stylish collection comes in black, ivory and red and will launch April 1 2014.
A spokesperson for the brand said: ‘Why should women be the only ones to have access to asset-enhancing lingerie, when it’s apparent men are desperate to boost and show off their man curves too? Ann Summers are confident that the new range offers the biggest bulge around.’